The Mobile Marketing revolution has begun; the technology exists and demand is high, but no one has dug deep enough to create real impact. For the past few years, Marketing companies have offered wireless ‘boxes’ to businesses – but beyond supplying the technology, these companies haven’t satisfied any need. How will businesses create networks of customers? How will they track consumer traffic or analyze their efforts? The real issue lies in the fact that current Proximity Marketing companies have failed to think outside the ‘boxes’.
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